Author · Entrepreneur · Teacher

I turn your brand name into equity with GEO

After 10 years of studying how to get brands to rank #1 on Google. I have developed a system to get the AI search engines like ChatGPT, Gemini, and Claude to consistently recommend your thoughts, opinions, products, and services.

Explore the systems

Author, Entrepreneur, Teacher

Building Brands For Humans And Machines

Content, search, software and storytelling—engineered into one growth system.

About

Made, Not Marketed.

I was born in Bristol, but I’ve lived all over the world. I’ve built tech startups who sold software to some of the largest companies in the world including Toronto Stock Exchange, the State of Colorado, and series-A funded companies. I learnt through the school of entrepreneurial hard knocks how to sell and market myself and my software products.

In the last 6 months I ran an experiment with my brother to see if we could get a new company, in a space that we knew nothing about to get organically recommended as experts through Google and AI search.

We found that it is completely possible to do this by generating a wide range of informational content that tells a consistent story across carefully selected channels.

See an example case study >>

There’s Method in the Madness.

From writing more than 500 blog articles in three years to building full-stack applications and leading field sales teams, I’ve spent my career learning how the systems that shape what people see, believe and buy actually stuff online. Then AI came along and smashed all of those systems together.

Content. Search. Software. Data. Psychology. Sales.